This Privacy Policy explains how we, H-Meitar (the “Company”, “we”, “us”), collect, use, process, store and share personal information of users of our website at basel39.co.il (the “Website”).
1. Introduction
1.1. We recognize the importance of protecting your privacy and act in accordance with the applicable laws in Israel.
1.2. This Policy applies to any use of the Website, including through a browser, mobile device, APIs, chat/artificial intelligence interfaces, and any related digital channel.
1.3. Your use of the Website constitutes your consent to this Policy. If you do not agree to this Policy, please refrain from using the Website.
2. Consent and Changes
2.1. You are not required to provide personal information; providing such information is voluntary and subject to your consent. However, failure to provide certain details may prevent us from providing some of our services, such as responding to an inquiry.
2.2. We may update this Policy from time to time. The updated version will be published on the Website and will take effect upon its publication, unless stated otherwise.
3. Definitions
“Personal Information” – as defined under the applicable laws in Israel, including any information relating to an identified or identifiable individual, directly or indirectly.
“Processing” – any action performed on personal information, including collection, recording, organization, storage, use, adaptation, disclosure, transfer, deletion, and similar actions.
“Cookies” – small text files and/or online identifiers stored on the user’s device, as well as similar technologies such as pixels, beacons and local storage.
4. Providing Information – Voluntary and Not Mandatory
There is no legal obligation to provide personal information; providing such information is done voluntarily. However, failure to provide certain details may prevent the provision of some services, such as responding to an inquiry submitted through a form.
5. Sources of Information and Collection Methods
5.1. Information provided by you voluntarily – when filling out contact forms, registration forms, chat forms, subscribing to a mailing list, or placing an order, including name, email address, phone number and the content of your inquiry.
5.2. Technical and behavioral information – collected automatically when using the Website, including IP address, cookie/pixel identifiers, browser type, operating system, device type, language, time zone, page views, time spent on pages, clicks and referrals.
5.3. Log files – may include IP address, timestamps, referral/exit pages and system activity; used for management, security and trend analysis.
5.4. Artificial intelligence tools – content entered into a chat, conversation or AI tool may be sent to the AI provider and processed according to its terms. We recommend avoiding the submission of sensitive information through such tools.
5.5. Analytics and marketing tools – we use, among others, Google Analytics / Google Ads, Meta (Facebook) Pixel, TikTok Pixel, Google Tag Manager, and mailing systems such as Mailchimp / ActiveTrail. These tools may create and/or receive identifiers and link them to your activity for measurement, service improvement and marketing purposes.
6. Purposes of Using the Information
6.1. Providing services and responding to inquiries.
6.2. Improving, maintaining and personalizing the Website and user experience.
6.3. Statistical analysis and measurement/analytics.
6.4. Information security, prevention of fraud or misuse, and compliance with legal requirements.
6.5. Defending, establishing and exercising rights in legal proceedings.
6.6. Direct marketing and mailing, subject to consent and in accordance with applicable law; each message will include an option to unsubscribe.
7. Sharing Information with Third Parties
7.1. Service providers acting on our behalf – including cloud hosting providers, mailing and mailing-list management systems, including ActiveTrail/Mailchimp, analytics and measurement services, including Google Analytics/Google Ads, marketing pixels, including Meta/TikTok, tag management infrastructure, including Google Tag Manager, technical support and security providers — to the extent required and subject to appropriate confidentiality and security obligations.
7.2. Legal and enforcement requirements – disclosure of information in accordance with any law, order or competent authority, or for the purpose of establishing/exercising rights and defending against claims.
7.3. Corporate events – including merger, acquisition or transfer of business activity, subject to privacy protection obligations.
7.4. Aggregated/anonymized information – non-identifiable information may be shared for statistical purposes and service improvement.
8. Transfer Outside Israel
To the extent that processing and/or storage is carried out outside Israel, such transfer will be made in accordance with applicable law, including appropriate contractual mechanisms, where relevant.
9. Cookies, Identifiers and Pixels
9.1. The Website uses cookies and similar identifiers for operational, functional, personalization, analytics and marketing purposes. Some are essential, while others may be subject to consent.
9.2. The tools we use may include Google Analytics / Google Ads, Meta (Facebook) Pixel, TikTok Pixel, Google Tag Manager, and mailing systems such as ActiveTrail/Mailchimp.
9.3. You may manage or block cookies through your browser settings. Blocking cookies may affect the functionality of the Website. If a cookie preference center is available on the Website, you may update your preferences at any time.
9.4. Certain providers offer opt-out mechanisms. You may review the privacy policies of the relevant providers and act accordingly.
10. Retention Periods
The information will be retained for the periods required for the purposes for which it was collected and in accordance with document retention and legal obligations, including accounting, tax, risk management and evidence retention requirements.
11. Information Security
We implement accepted and appropriate security measures, both technical and organizational, to prevent unauthorized access, misuse, loss or unauthorized disclosure. Despite our efforts, no online environment can be completely secure.
12. Children’s / Minors’ Privacy
The Website is not intended for minors without the consent of a parent or legal guardian. If we become aware that information about a minor has been collected contrary to law, we will act to delete it within a reasonable time after receiving notice.
13. Rights of Data Subjects
Subject to applicable law, you have the right to review, correct and delete personal information relating to you, as well as to unsubscribe from marketing communications. To exercise your rights, please refer to Section 14 below. We may be required to verify your identity before processing your request.
14. Contact Regarding Privacy
For inquiries, requests to exercise rights and complaints, you may contact us through the contact form on the Website.
